CIOE2008: Hisense Broadband

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Hisense Broadband：Business goes faster

On CIOE 2008, Hisense Broadband not only demonstrates its 10G PON transceivers, also showcases its DVI/HDMI optical transmitter for high-definition video signal transmission, parallel optical transceiver with 12 channel and bandwidth up to 40G. According to Yanshuang Zhang, marketing director of Hisense Broadband, over last six months, their number of staff increased, development of the business went faster, development of new product also speeded up, there are lots of new orders. As the business grew rapidly with support of the group over the past six months, Hisense Broadband has expanded its production by three times to meet the strong demand from customers. They also realized double growth of sales by September compared to last year. They planed to add 12 producing line of optical transceiver in a new plant of 3,000 square meters by the end of this year.
According to Madame Zhang, The business of optical communication becomes the fastest growing part of all Hisense Group. They have finally achieved rich fruits due to years of hard working.
The reason for such a rapid pace of development comes from two aspects: firstly, Ligent, the partner of them in United States, is selling its GPON modules abroad in volume and winning recognitions of customer in world level. Secondly, the R & D, connection closely with market, quick reaction to customers demand and marketing strategy of brand make Hisense quickly to grab more FTTH optical transceiver market share. Hisense Broadband continues to increase investment in research and development, relying on independent innovation, they developed 10G PON optical transceiver series, GPON CLASS C + OLT module and so on.
When talking about the target for the next three years, Madame Zhang said that 1 billion RMB will come out, “of course, it is not only from optical service, it is set through strict planning and fully consideration.