Sunday, October 19, 2008

CIOE2008: Wuxi ZTE

WXZTE:developing steadily

A booth using only two colors of blue and white comes to your eyes every year, then you know it must be Wuxi Zhongxing Optoelectronics Technology Co.,Ltd.(WXZTE). Over the years, WXZTE has always a style of low-key towards media. It is our honor to have this chance to have some speaks with San Gui, vice marketing director.
Although there is a staff of 20 when Mr.Gui joins WXZTE seven years ago, WXZTE set its global target at the beginning. Today, WXZTE continues to ship most of products to oversea market, including North America, Japan and Europe. In addition, its shares in India market start to rise up in these two years. The revenue of oversea market currently accounts for 70 percent.
The revenue continuingly increases with 40 percent annually over the past 8 years.
In 2006, WXZTE began developing its own optical transceivers, and at the end of 2007, they had made the breakthrouth on SFP, SFF, G/EPON and other products, which account for 15 percent of revenues. They hope to be the leading optical transceiver supplier in next three years.
EDFA is still the main product for WXZTE, but it is a product of low profit with price transparency. However, Gui is confident of the future of EDFA. From his observation, he gave us the reasons:
First of all, complete substitutes for optical fiber and technologies will not be available, which means that the times of light is still under way, the market demands keep growing;
Secondly, automatic and highly integrated EDFA is still the subject of the development of the industry. The technology leader will be the ones of a greater advantage;
Thirdly, with rapid development of 3G and FTTH, demand of EDFA will be driven by service, which is proved in North America, Japan and South Korea markets.

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